An ad campaign designed to promote emotional experiences will be launched to attract customers in the second half of 2018, according to a new study.
The company has been working on a “buzz-free” advertising campaign called “Empathy for Admins” which will target users with emotional content and will help them to feel more connected to their employees, said an executive.
The campaign, which will start in February and run until July, will focus on the emotions of employees, including their emotions about the company’s latest product launch and other news items.
“The campaign will be based on the emotion that employees feel when interacting with each other,” a company spokesperson said in a statement.
“This will be done in a very engaging way to make the experience more relatable for employees.”
The ad campaign will also feature videos of employees interacting with the product, highlighting the emotions that employees are feeling and the companies own brand.
“Empathic content is a key element in the search advertising ecosystem and we are looking forward to showcasing it as part of our campaign,” the spokesperson added.
The company said that it has worked with over 3,000 advertisers, with more than 10 million searches performed by employees.