A new ad campaign is the start of a long journey to monetize your website or app, but sometimes the process can be as simple as changing a couple of clicks to make it a bit more enticing to people who might be more familiar with the brand.
And, for the most part, it’s just a matter of trial and error.
But here are 10 tips that can get you through the entire campaign from the very beginning, from the get-go.
Don’t forget to test your ads before you launch them.
It’s important to test the idea before you start to use it.
That way, if you need to adjust it after it’s launched, you can always revisit it later and tweak your idea to fit the specific situation.
Test your campaign on as many different browsers and devices as possible.
It might not seem like much, but the longer you spend on testing the campaign, the better you’ll get at testing and adjusting your idea before launching.
Choose a domain and use it as a test.
If you don’t have a domain, you may be able to use your existing social media channels, blog, or website to test different ways to reach your audience.
Create a short, digestible campaign synopsis.
Make it a little more specific than a headline, with a few bullet points to go over what your campaign will do. 5.
Check your social media accounts to see if your users are interested in the campaign.
If they are, your site may get more clicks and people will be more interested in clicking on your ad. 6.
Test with different types of ads.
This might seem obvious, but if you want to reach people who are already familiar with your brand, you’ll need to test all kinds of different types and try different approaches to reach different audiences.
Check for duplicate content.
If your campaign is already viral, you might want to experiment with creating multiple versions of the same content.
That could lead to some really unique content that people will only click on once.
While the more specific your ad is, the more people will read your ad, so it’s important that you get creative with your design and use your ad as a way to connect with the target audience.
You might have to tweak the ad slightly in order to reach a certain audience, but you can still get the idea across by changing your focus and design elements.
Find out how your audience interacts with the campaign as you create it.
If it’s a brand that has a lot of unique people on Facebook, Twitter, or other social networks, you could create a campaign that just has the same ads for each user, or create something a little different to appeal to different types.
Be ready to pay if your campaign doesn’t work out.
This can be frustrating, but it’s also very important.
If a few clicks don’t get the desired results, change your approach and try again.