By Tom HesterPublished Mar 16, 2020 14:03:22An FCC proposal that could allow for ad-supported sites to make more money from users and their interests is likely to get a public hearing next month.
A proposal from the Federal Communications Commission would allow for a broad range of sites, such as Facebook and Twitter, to earn revenue from ad-buying customers, without requiring that they pay publishers for access to their audiences.
The proposal is a long-awaited victory for internet companies that have long complained that they are not allowed to make money from their ads on sites that don’t pay for them.
In addition to its broad protections, the FCC proposal would also require that online sites like Facebook and Google pay for their users to see their content.
The commission has been studying the issue since 2016 and is expected to propose a final version of its proposal in March 2020.
Advertisers have already long criticized the FCC’s approach.
Last month, the American Association of State and Local Government Employees, which represents state governments, wrote a letter to the FCC arguing that the agency has failed to protect consumers from online predatory advertising.
The letter said that the proposed rule could lead to fewer opportunities for consumers to see content from advertisers, and could make it harder for states and localities to combat online predators.
The proposed rule is expected on Thursday, and it will be subject to public comment.