A decade ago, when most people thought that the internet was doomed, the first major online publication to print its name was the New York Times.
But in 2016, the newspaper’s online business took off.
Now the Times has more than 3.5 million online subscribers and $5 billion in annual revenues, up from less than 600,000 in 2014.
Its digital audience has grown from 5.5 percent of the newspaper to 12.6 percent, and its advertising revenue is up nearly 15 percent from a year ago.
This year, the Times is launching a digital strategy that will expand the digital footprint of its news and business content.
The Times’s Digital Strategy for the Future includes plans to add more than 200 news and digital properties to its website in the next five years.
These include new digital content in print, a new digital version of the paper’s digital app, a digital-only edition of The Times and a new video and podcast service.
It will also include a digital newsroom.
The strategy, according to New York Post Executive Editor Dean Baquet, is part of a broader plan to expand digital coverage and increase digital engagement with the paper.
In an interview, Baquet said that the Times plans to invest heavily in new digital capabilities, as well as its digital strategy.
“Digital is one of the great strengths of the Times,” Baquet told Fortune.
“We’re always on the lookout for new ways to bring you more stories, and this strategy reflects that.”
Baquet added that the digital strategy will not be the only reason the paper is expanding its digital reach.
“There are other ways to get you the most content,” he said.
“One of them is to be more responsive to what you want, and that’s a key part of our strategy.”
A decade in the making?
In 2015, Baquett joined the Times’s newsroom, which has grown to 1,200 reporters and editors and employs more than 1,100 people, and the company also launched a new news website.
But the company is not making the move to digital overnight.
Baquets chief digital officer, Steve Stegeman, told Fortune that the company’s digital strategy has been in the works for more than a decade.
“In fact, we’ve been working on this for the past 10 years,” he explained.
“It’s something that we’ve always talked about as an option and something that was talked about internally and externally for years.”
The Times has built its digital presence through its partnership with social media platforms, including Facebook, Twitter, Instagram and YouTube.
“A lot of people, even today, would have no idea what it means to be an online newspaper, let alone what a newspaper was,” Baquette said.
But while the Times aims to be the next Google, with its billions of daily visitors and readers, it has yet to make a significant impact on the tech world.
In fact, the paper has yet have much of a impact on it.
The paper’s print edition is in a deep slump, with fewer than 5,000 digital editions being sold each month.
The newsroom is a virtual wasteland, with no digital offerings in the paper, and even more news sites have been launched in recent years.
Baquet hopes that this will change soon.
“You have a lot of really good things that are happening right now in the news business,” he told Fortune, referring to digital publishing.
“But they’re still only half of the story.
You have the newsrooms.
You also have the technology.”