Advertisements for Aldi are being placed on children’s toys, clothes, and other items in Australia, in an effort to “gift” them with “emotional and emotional support” according to a statement by the Australian Food and Drug Administration.
“These ads encourage children to be kind to one another and to look after each other in times of need,” a statement from the agency reads.
The agency said it is not aware of any other examples of Aldi ads encouraging children to give away or give away gifts to others.
It said the agency is investigating the ads to see if any breaches of Australian advertising laws have occurred.
The adverts are part of an initiative to promote healthier living and to promote the Aldi brand.
“We’ve seen these ads being placed in children’s toy stores, on food packaging, and in the Aldiscent aisle at local shops,” the agency said.
“The purpose of the adverts is to encourage children, especially young children, to think of each other as family, and that family is to support each other.”
In this way, we want to help Aldi children to live a healthy lifestyle and have healthy friends.