The Guardian is facing a backlash from people who claim that its policy to limit the amount of advertising it runs on its website is to blame for the “negative effects” of the Brexit referendum.
The newspaper has announced it will stop running political ads after its campaign for Brexit was dubbed “racist”.
“We are running a lot of political advertising on the site,” said John McAllister, a spokesman for the paper.
“The Guardian does not allow political advertising. “
We do not allow people to say that their campaign for Britain to leave the EU is racist.”‘”
The Guardian does not allow political advertising.
We do not allow people to say that their campaign for Britain to leave the EU is racist.”‘
Negative effects’One of the most striking criticisms of the Guardian’s stance on advertising is its “negative” stance on the political advertising that it runs.
According to The Times, one of the biggest criticisms of this policy was that it was a “ludicrous” ban that made it “hard to understand why some of the ads on The Guardian were so negative.”
The newspaper published a short article detailing its policy on advertising and said that it would no longer run political advertising “as long as the adverts are not offensive to minorities, women, disabled people, and those who are LGBT”.
“Our adverts for the referendum were based on facts and we did not use the terms or symbols of a particular political party or any other groups,” it said.
“So in our view, any political advertisement that has a clear or obvious connection to racism, discrimination or xenophobia is offensive and should be avoided.””
As part of this process we have also agreed to a moratorium on political advertising in the UK for the period up to the referendum. “
So in our view, any political advertisement that has a clear or obvious connection to racism, discrimination or xenophobia is offensive and should be avoided.”
As part of this process we have also agreed to a moratorium on political advertising in the UK for the period up to the referendum.
“In addition, we will no longer allow the use of terms that have been associated with racial, religious, or ethnic groups.”
The Guardian’s policy is a significant departure from the way that many other news outlets operate.
Some have banned political ads, while others have made a point of not running them in the first place.
The Guardian has refused to reveal the exact figures for its policy but said it was in line with its “zero tolerance” approach to advertising.
McAllister said that while the policy was “zero-tolerance”, it would not be used to justify the “unjustified” banning of political ads.
“We will continue our work with the ASA to improve our advertising policies to make them clear and fair, but we have made the decision to stop political advertising,” he said.
“We continue to focus on our mission and our readership, and we will always be committed to doing our part to deliver the best news, as well as to supporting the people of this country.”
The BBC said it had been “supportive” of The Guardian in its decision to end its political advertising policy.
“The BBC does not support political advertising, so we don’t feel it was right to exclude the newspaper from our political advertising guidelines,” said a spokesperson.
“Political advertising is a way to reach a wider audience that has been underserved for some time, and is a powerful way to get our content to people in places like the UK.”
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