McDonalds has come under fire after a video from its marketing agency that claimed its ads were being “saturated” was flagged by a consumer advocacy group.
In the ad, McDonald’s advertises its products “saturate” with vitamins, minerals, and antioxidants.
The ad is also promoted by a food brand and by the company’s brand manager.
In a statement, McDonald says the ad was “misleading” and that the ads were not advertised as being “over saturated” with saturated fat.
“Our ads are designed to be simple, easy-to-read, and accessible for consumers to see,” the statement said.
“They do not advertise saturated fats, saturated carbohydrates, saturated fat, saturated protein, or saturated fiber.”
It continued: “The company does not believe the ads are ‘saturated.'”
The video was shared on YouTube by Consumer Action Network, a consumer watchdog group.
The group says the video violates federal and state advertising laws.
“McDonalds should have known better than to mislead consumers about what its ads look like,” Consumers Action Network’s executive director, Lauren Loughlin, said in a statement.
“Its misleading to say that ‘saturates’ are ‘oversaturated’ when in fact it’s misleading to suggest that saturated fats are ‘over saturated’.” McDonald’s has since pulled the ad from its website.
Consumers Action also highlighted a new ad by a McDonald’s competitor, which said the company “is not promoting saturated fat.”
McDonald’s is the first major US fast-food chain to face a public relations crisis in the wake of the Super Bowl ad scandal.
In response, McDonald tweeted a picture of a hamburger in a bag of Doritos and wrote, “You don’t know what you don’t see.”