Disney and NBCUniversal have not yet made any announcement about their intent to buy CBS News, a source close to the situation tells Business Insider.
But the source says that they are considering a merger with CBS News.
“No, they are not going to make a deal,” the source said.
“If they do it they will probably go ahead and buy out CBS,” the same source added.CBS News, which has more than 6 million subscribers, has a stable of anchors and reporters.
But the news organization has struggled with advertiser demand in the last year as advertisers have largely turned away from the show.
“We don’t see an obvious opportunity here,” the CNN source said of a merger.
“They’re not going after advertisers,” the CBS source said about the merger.CBS has struggled to attract advertisers in recent years.
A January survey of 2,000 U.S. adults found that 52 percent of respondents said they did not plan to make any new TV ads.
“People have gotten used to the idea that there are only one or two advertisers a day,” the network source told Business Insider, noting that advertisers have been dropping ads in favor of online video platforms like Hulu and Netflix.
“The problem is that the content is still getting out, and advertisers are finding it’s more difficult to reach them than ever,” the two sources said.
In 2015, the network was forced to take down more than 1,500 ads, which it blamed on its lack of an ad-blocking program.
CBS also had to take ads from a number of outlets, including The Associated Press, The Wall Street Journal, and CNN.