“Advertising on the American Indian or Native American heritage is nothing more than an intentional marketing scheme designed to promote a specific brand, product, or service,” said the FTC.
“Advertisers can only use the word ‘Native,'” said FTC Chairwoman Edith Ramirez.
“They cannot use the term ‘Native.’
The FTC is urging retailers to stop using such terms. “
These terms should not be used to promote products, services, or products that are not appropriate for children.”
The FTC is urging retailers to stop using such terms.
It also called for the FTC to conduct research into the use of racial or ethnic terms in marketing.
The FTC also called on advertisers to be careful in their use of the term “native” and “native-American.”
“It is unacceptable for businesses to market to children by using racist or derogatory terms that are intended to offend, insult, or otherwise demean Native Americans and Native Americans culture or heritage,” said Ramirez.
“The commission is concerned that companies who are using such racist and derogatory terms are trying to capitalize on Native American fears that are unfounded,” said FTC Chairman Edith P. Ramirez.