News.net.au Superbowl ads are about to get a lot more expensive.
The Australian Bureau of Statistics has released the latest figures on advertising spending in Australia’s 50s and 60s.
The Bureau’s figures show the average price paid for advertising in the 50s was $2,847, and in the 60s $4,079.
In the 1960s and 70s the average cost per advertisement was $3,000, and today it’s about $6,000.
The cost of advertising in those decades was relatively low, and the majority of ads were for people’s leisure, sports or leisure facilities.
But in the past few decades, the cost of those facilities has skyrocketed, with the average ad spending in the 1980s rising to $12,000 from $4.50 in 1965.
In the past decade, the average annual advertising expenditure in Australia has risen from $1,250 in 2000 to $6.1 million in 2018.
With the average Australian going to bed at about 7:30pm, there is a huge demand for advertisements.
“If you are in a big city and you want to get people to go out and buy your adverts you are going to need some serious advertising dollars,” Mr O’Donovan said.
“The average ad spend in the last 50 years in Sydney is $8,000 and the average spend in Melbourne is $10,000.”
While the increase in advertising expenditure is expected to continue, there are many factors behind the rise.
Mr O’Donnell said advertising in Australia is one of the most expensive forms of media in the world.
“People are very well aware of their adverts, and they will buy it regardless of whether it is for food, clothing, cosmetics or even cars, for instance,” he said.
Advertising costs are expected to fall in the future as people spend less time with their devices.
“We have seen in the first half of this century, that advertising spending has been steadily declining,” Mr Orr said.
“Advertising spending in this country has been trending downwards, but the last five years have seen a lot of positive news, such as the introduction of online advertising.”
As more people get online and spend more, advertising spending will fall, but I don’t think that is necessarily a bad thing.
“Advertising is expensive for Australians because it is the most important form of media.
It’s a key component of advertising because of its huge impact on society.”
In a society that’s spending so much on advertising, it is important to have that in place to reach the public,” Mr Pugh said.
The figures released today also show that in the 80s, when advertising costs were high, the number of ads sold in Australia fell by half, and by half again in the 90s.
The numbers show that the number sold increased by 15 per cent in the 70s, and 10 per cent per year in the 40s.