The Advertising Standards Authority has published guidance on how to get your own ad on News NZ’s website.
It states: If you are using a banner, headline or a text advertisement, you need to show your advertising in a way that is appropriate for the content and to be in line with any applicable advertising rules.
It also states: Ads should be clearly labelled as ‘advertising’ so that people can make an informed decision about whether or not to view the advertisement.
Ads should have a visual indication that the content is sponsored.
Ads are also appropriate for a range of other factors, including whether they are paid for or not, how they relate to the site or the content, and whether they have a clear link to the advertiser.
Ads must be appropriate for an audience of NZers aged 18+ and must comply with all advertising rules and guidelines.
Ads may not be advertised in a manner that is inconsistent with the site’s content, such as a banner advertising a specific news story or an ad promoting a product, service or service offering.
The Advertising Practices Authority will review your advertising decision if it considers it is inappropriate.
This will depend on the nature of the news story, the size of the ad and the type of content.
News NZ will have a clearer understanding of your advertising decisions as soon as they are made, and will work with you to find a suitable solution.
For example, you may be asked to consider whether a story on a local or regional website is appropriate to run in your advertising.
Ads will need to be appropriate if the story is about the news in general, or if it has been produced by a news organisation in NZ.