An advertisement for Corona beer by the US-based company Corona Brands is set to run in Queensland.
Key points:A Corona ad is set for broadcast in Queensland this weekThe ad shows a cartoon man in an orange jacket and carrying a bag of chips, which features the word “chips”It is part of the company’s advertising strategy to make people believe it is a real beer, not a knockoffThe ad is seen by about 30 peopleA spokesman for the company said the ad was made with a mix of real ingredients and had been approved by the ABC’s internal standards.
The ad features a cartoon image of a man in a red coat with a bag containing chips, with a message that the drink is not for everyone.
“This is Corona Beer not for the faint of heart,” the ad says.
“If you like your beer and don’t want to feel like you are in the minority, we can help you with that.”
It was first spotted on Tuesday night, but not before the company received an outpouring of criticism from those who believe the ad is a cheap imitation of a Corona beer.
“I’m sorry that you have to do this,” one commenter on the ABC QLD Facebook page wrote.
“The only reason why they did it is because of the ad that’s being run.
It is the Corona Beer and if that’s not enough to get your goat, then I don’t know what is.”
The spokesman said the company was working with ABC to correct the ad.
“It’s very clear that the Corona brand is not only an icon of California, but is a global brand that encompasses all of the world,” he said.
“So we’ve been in touch with ABC and are working with them to correct this mistake.”
We will also be doing a follow-up with them in a few days to discuss further.”‘
No-one is getting it’The ad comes as the ABC has received more than 500 complaints from customers of the popular Australian beer, which has been gaining popularity among locals.ABC local business reporter, Steve Stiles, said people had called in with concerns.”
They’re upset that it’s being done,” he told the ABC.”
There are people who are quite upset, because the Corona beer doesn’t have the same branding as the Corona that we’re used to seeing on the bottles.
“People are confused and angry that they’re seeing a brand that’s a little bit of a throwback to the past.”
Mr Stiles said it was important to be honest and honest with customers.
“When you’re trying to make a sale to your customers, it’s important that they get the truth from the ad,” he explained.
“But that doesn’t mean that it doesn’t make sense for them to be taken in by the Corona, so they can understand why that’s there.”
One of the biggest problems we’ve had is that people don’t seem to understand that there’s an American beer that is much better.
“Mr Lister said the Corona ad was a cheap and effective way to boost the brand’s profile.”
That’s a really good thing, that’s what Corona’s all about,” he added.”
Some people don’s have a problem with that.
Some people don, you know, they’re not a big fan of the product.
“Topics:consumer-protection,advertising,advertising-and-toy-buying,beer,brisbane-4000,qld,australiaContact Stephanie AllenMore stories from Queensland